Week commencing 20 February sees the launch of a multi-channel marketing and PR bowel cancer screening campaign aimed at increasing awareness of the FIT home testing kit and ultimately improving uptake.
The six-week campaign launches with a TV advert which will be seen across key channels and social media, with other media, press and PR activity planned. The campaign will have a particular focus on groups where uptake of the bowel cancer screening kit is lower, with community radio and translated materials planned. Accessible materials will also be available.
Reducing your risk of Bowel Cancer:
